Email Waterfall

Email Waterfall is a versatile feature designed to enhance your ability to find B2B emails by leveraging multiple email finders in one seamless workflow. This feature allows you to set priorities among different email finders, maximizing your chances of retrieving accurate and valid email addresses for your business needs.

With Email Waterfall, you can easily organize your email finders by priority using a simple drag-and-drop system. The finder ranked first takes precedence over the second, and so on, ensuring a strategic approach to finding emails.

Additionally, you can integrate email verifiers into the process, ensuring that only valid or catch-all emails are processed, helping you avoid invalid addresses and reducing bounce rates.

By using Email Waterfall, you simplify the process of combining multiple email sources and validators, making your lead generation more efficient and accurate.

How does this action work?

With Email Waterfall, finding and validating B2B emails is streamlined in just a few simple steps. Here's how you can set it up:

1. Create a Free Captain Data Account: Get started by signing up here.
2. Set Email Finder Priorities: Drag and drop to arrange your email finders in the order of priority. The first email finder will be used before moving to the next if no email is found, ensuring you maximize the chances of retrieving emails.
3. Add Email Validators (Optional): You can choose to run the found emails through a validator, such as Zerobounce, Neverbounce, or Bouncer. These validators will process only valid or catch-all emails to enhance accuracy.
4. Input Requirements: Depending on the email finder you choose, make sure to provide the correct inputs (e.g., website, company_name, or linkedin_profile_handle).
5. Launch Your Workflow: Once everything is set up, launch your workflow or schedule it for later. The action will process each request as a separate task, ensuring efficiency.

You're all set! With Email Waterfall, you can combine multiple sources and verifiers in one seamless process, making your email discovery more robust.

How to leverage this action’s output?

Using Email Waterfall not only simplifies the process of finding B2B emails but also opens up new ways to enhance your lead generation efforts. By leveraging multiple email finders and validators, you can refine your data to a high level of accuracy, ensuring that the contacts you reach out to are valid and up-to-date.

When setting up your email finders, it's important to prioritize the right sources based on the geography or industry you’re targeting. For instance, different email finders have strengths in different regions. If you're targeting the U.S. market, tools like Lusha or Hunter may be more effective. In contrast, Dropcontact could be more useful for European contacts, especially when you supply both the website and company_name fields. Understanding these nuances will help you get the most out of each provider and tailor your search accordingly.

Once the emails are found, adding a validation step ensures you’re only working with valid or catch-all email addresses, which reduces the risk of high bounce rates. For example, passing your results through Neverbounce or Zerobounce will weed out invalid emails and improve deliverability. This can be particularly valuable if you’re preparing a high-volume email campaign, where accuracy directly impacts engagement and conversion rates.

Another key benefit is the flexibility in input types. If you're gathering leads from LinkedIn, for instance, you can use the linkedin_profile_handle as an input and combine it with other tools to further enrich the profile data. This makes Email Waterfall a versatile solution for multi-channel lead generation strategies, allowing you to gather comprehensive data from diverse sources.

In cases where no email is found, it’s crucial to check your available credits or adjust the priority order of your finders. Sometimes, a simple tweak in the cascade can yield better results, especially if one finder specializes in the region or industry you're targeting. If none of the finders can locate an email, the No Results message will let you know, allowing you to explore alternative strategies.

By optimizing the use of Email Waterfall, you’re not just finding emails – you’re building a qualified and validated contact list ready for outreach. Whether for sales, marketing, or partnerships, this feature empowers you to maximize the efficiency and accuracy of your lead generation efforts.

Go further

To make the most of the Email Waterfall feature, you can combine it with other Captain Data actions to create an even more powerful lead generation workflow. Here are some actions that complement Email Waterfall and how you can integrate them:

• Extract LinkedIn People Profile: After finding a potential lead on LinkedIn, use this action to extract the lead’s LinkedIn profile data, including their job title, company, and more. This allows you to enrich your email search by adding relevant data such as linkedin_profile_handle, which is required for email finders like Kaspr. Learn more.
• Extract LinkedIn Post Likers: If you're targeting prospects who are already engaged with certain topics or content, this action helps you find and extract profiles of people who liked specific LinkedIn posts. You can then feed this data into Email Waterfall to find their emails and validate them. Learn more.
• Extract LinkedIn Post Commenters: Similar to post likers, this action allows you to extract the profiles of people who have commented on LinkedIn posts. It’s a great way to engage with highly active leads, and then use Email Waterfall to track down their email addresses for outreach. Learn more.

By combining these actions with Email Waterfall, you can build a comprehensive workflow that not only finds and verifies email addresses but also enriches your contact data from various sources. This multi-step process enhances your lead generation efforts, enabling you to target the right people with accurate information.